Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building strategy around 10 Blue Links, the rules have changed in quite a significant way.
In this episode of TechCrunch equity Podcast, caught by Rebecca Bellan matt thompsonVice President of Partnership CrushA startup that’s positioned itself at the center of the AI search shift to talk about what Google’s changes mean and what marketers and founders should really do about it.
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