Google just broke SEO. Here’s what replaces it.

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building strategy around 10 Blue Links, the rules have changed in quite a significant way. In this episode of…

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You can no longer Google the word ‘disregard’

Earlier this week, Google rolled out A whole new search experiencePlacing AI summaries in the foreground and removing the traditional “ten blue links” at the very bottom of the page. But the sheer scale of Google Search means there are a lot of edge cases the company hasn’t considered. For example, if you type the…

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