Privacy will be a major topic when Apple unveils a new version of Siri at its Worldwide Developers Conference in June. According to Bloomberg’s Mark Gurman.
The relaunch of Siri is widely seen as a big opportunity for Apple to re-establish its relevance in artificial intelligence. As part of that effort, company executives will argue that they are taking a more privacy-friendly approach than most other AI companies, Gurman said.
Apple will reportedly launch the first standalone Siri app, Powered by Google Gemini And provides users with a chatbot experience reminiscent of ChatGPT. But compared to those other chatbots, the app should have more limits on how long user information can be used and stored.
For example, Gurman said Siri could include a feature similar to the Messages app, allowing users to automatically delete conversations after 30 days or a year, or keep them indefinitely.
Gurman also suggested that Apple may be emphasizing privacy as a way to offset Siri’s shortcomings compared to competing products – and that this emphasis may obscure the fact that Google is handling some security.
