tiktok is Introduction An ad-free subscription plan in the UK that costs £3.99 (about $5.44 USD) per month. The new offering is rolling out in the coming months and will be available to users 18 years of age and older. Users who sign up for the plan will not see ads on TikTok and their data will not be used for advertising purposes.
The launch was likely driven by the UK’s General Data Protection Regulation (GDPR), which prevents companies from collecting users’ personal data for advertising purposes without their consent.
“Choices for our community and growth for UK businesses go hand in hand on TikTok,” Chris Boge, TikTok’s UK managing director, said in a press release. “Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales and create jobs, while our new ad-free option gives people more control over their experience.”
TikTok first started testing the ad-free plan in 2023. It is unknown whether the social media giant plans to bring this offering to the US.
