Automakers mainly skip 2026 Super Bowl advertising

Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game…

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Why brands keep getting ads so wrong

Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…

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