Rita Ferro at Disney Upfront 2026. Courtesy: Disney Co. As Rita Ferro, Disney president of global advertising, prepared to take the stage at the company’s recent upfront presentation, she had actor Paul Anthony Kelly on her mind. Kelly recently portrayed John F. Kennedy Jr. in the limited FX TV series “Love Story,” and met Ferro…
Dwyane Wade, left, and Jesse Riedel speak onstage during the YouTube Brandcast event at Lincoln Center in New York, May 13, 2026. Mike Coppola | Getty Images Among the live sports and entertainment shows that carried media companies’ presentations to advertisers this week, another pitch kept popping up: creator content. The category of videos, which…
The Netflix logo on one of the company’s buildings in the Hollywood neighborhood of Los Angeles, Jan. 20, 2026. Daniel Cole | Reuters Streaming companies are discovering that their most valuable customers may not be the ones paying the most. Instead, it’s increasingly the viewers who watch the most. The change is being driven by…
For years, Netflix top brass would tell investors they were builders not buyers. Now, that sentiment toward growth may be changing. On Thursday Netflix reported its quarterly earnings. Typically, Netflix’s earnings calls are focused on metrics like engagement, content spending, price hikes and membership. While those factors were still present on Thursday’s call, analysts were…
Netflix co-founder and CEO, Reed Hastings, is in Sydney to meet with executives of other subscription streaming services on Feb. 25, 2022. Wolter Peeters | Fairfax Media | Getty Images Netflix shares fell 8% in extended trading on Thursday after the streaming giant released its first-quarter earnings report and announced a key governance change. The…
When OpenAI first announced it was rolling out ads on ChatGPT, brands and agencies across Madison Avenue were eager to test the new format to figure out their artificial intelligence advertising strategies. The high-profile announcement, which was far more public than a typical “alpha” test of a new format, presented a massive opportunity. Three of…
DHS Secretary Kristi Noem testifies during the House Judiciary Committee hearing titled “Oversight of the Department of Homeland Security,” in Rayburn building on Wednesday, March 4, 2026. Tom Williams | Cq-roll Call, Inc. | Getty Images The top Democrats on the House and Senate Judiciary committees are calling on Attorney General Pam Bondi to investigate…
The AppLovin logo arranged on a laptop in New York on Feb. 26, 2025. Gabby Jones | Bloomberg | Getty Images Short seller CapitalWatch has issued an apology and revised its report accusing a major AppLovin shareholder of financial crimes. The report, published last month, alleged relationships between Hao Tang and criminal syndicates, which the…
Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game…
Dario Amodei, co-founder and CEO of Anthropic, during a Bloomberg Television interview in San Francisco, Dec. 9, 2025. David Paul Morris | Bloomberg | Getty Images Anthropic on Wednesday said its artificial intelligence chatbot Claude will remain ad-free, a decision that comes just weeks after the startup’s rival OpenAI announced plans to begin testing advertisements…
