Sports legend LeBron James speaking at the CNBC Game Plan Summit in New York City on July 16, 2026. Shea Kastriner | CNBC Superstar athlete LeBron James teased an upcoming partnership with prediction market platform Polymarket in a social media post on Saturday. James posted a 14-second video on social media platform X that appeared…
OpenAI CEO Sam Altman addresses the gathering at the AI Impact Summit, in New Delhi, India, February 19, 2026. Bhawika Chhabra | Reuters OpenAI has rolled out ads on ChatGPT for select plans in India, one of its largest and most active markets, as the artificial intelligence company looks to maximize its revenue ahead of…
Premier League clubs are starting the new season without gambling companies on the front of their matchday shirts, as a league-wide restriction takes effect. The change has forced eight of the league’s 20 clubs to find new front-of-shirt partners for the 2026/27 season, putting some of the most valuable advertising real estate in global sports…
Jakub Porzycki | Nurphoto | Getty Images Shares of adtech giant AppLovin tanked 17% on Thursday following a second-quarter revenue miss. Here’s how the company performed compared with Wall Street’s expectations, according to LSEG estimates: Earnings per share: $3.76 vs. $3.76 expected Revenue: $1.92 billion vs. $1.94 billion expected In the earnings call Wednesday, CEO…
Amazon parcels are prepared for delivery at Amazon’s Robotic Fulfillment Centre. Nathan Stirk | Getty Images Amazon is requiring that third-party sellers label any product images or videos that contain “AI-generated people” after New York recently passed a law mandating greater transparency around “synthetic performers” in ads. The company informed sellers Wednesday of the policy…
The Netflix logo is seen on the roof of an office building in Los Angeles, California, on April 16, 2026. Michael Yanow | Nurphoto | Getty Images Netflix reported second-quarter revenue and earnings that were in line with analyst estimates on Thursday as Wall Street is keeping a close eye on the company’s advertising and…
Rita Ferro at Disney Upfront 2026. Courtesy: Disney Co. As Rita Ferro, Disney president of global advertising, prepared to take the stage at the company’s recent upfront presentation, she had actor Paul Anthony Kelly on her mind. Kelly recently portrayed John F. Kennedy Jr. in the limited FX TV series “Love Story,” and met Ferro…
Dwyane Wade, left, and Jesse Riedel speak onstage during the YouTube Brandcast event at Lincoln Center in New York, May 13, 2026. Mike Coppola | Getty Images Among the live sports and entertainment shows that carried media companies’ presentations to advertisers this week, another pitch kept popping up: creator content. The category of videos, which…
The Netflix logo on one of the company’s buildings in the Hollywood neighborhood of Los Angeles, Jan. 20, 2026. Daniel Cole | Reuters Streaming companies are discovering that their most valuable customers may not be the ones paying the most. Instead, it’s increasingly the viewers who watch the most. The change is being driven by…
For years, Netflix top brass would tell investors they were builders not buyers. Now, that sentiment toward growth may be changing. On Thursday Netflix reported its quarterly earnings. Typically, Netflix’s earnings calls are focused on metrics like engagement, content spending, price hikes and membership. While those factors were still present on Thursday’s call, analysts were…
