Rivian finally has revealed That the first customers of the company’s new R2 SUV will receive their vehicles on June 9.
The automaker has stepped up its efforts over the past few months to release the R2, which is more affordable and targeted at a mass market than its current R1 lineup. The new SUV will initially be available in one trim that starts at just under $60,000, though Rivian has announced plans to release a “standard” version that starts at $48,490 in 2027.
The company has made a tease Even more affordable version “Starting around $45,000” late next year — a price tag that Rivian has touted Since the release of R2 in 2024.
Rivian has high expectations for the R2. Founder and CEO RJ Scaringe has said that it is “probably the most important thing we’ve launched so far.” Bets are being made on the company An extremely fast ramp-upMore than 25,000 vehicles will be delivered by the end of this year. Ultimately, Rivian hopes that the R2 and its hatchback sibling, the R3, will help the company turn a profit for the first time since its founding in 2009.
