Amid rising consumer electronics prices and slowing demand for new purchases, Android phone maker OnePlus plans to shut down its US and Europe operations this week, according to a report. bloomberg.
The report quoted a source as saying that OnePlus’ closure of its US and European stores is part of a corporate shakeup at parent company Oppo. It also said that OnePlus will cease its operations in India, one of its biggest markets outside China.
OnePlus was started in 2013 by Pete Lau and Carl Pei to create affordable Android phones for tech enthusiasts. Over time, the company expanded its range of offerings, creating global demand for its products. P Left company in 2020 to start Nothing. As the price of the company’s flagship phones increased, OnePlus also moved towards more affordable phones This is the Nord series.
Analytics firms like IDC And competition Smartphone shipments are predicted to decline by more than 13% in 2026 due to the limited supply of memory chips, described as Ramageddon.
Oppo faces double-digit year-on-year shipment decline in Q2 2026 A report from Counterpoint. It said the company faced “softness in most of its key markets” due to weak demand.
According to Bloomberg report, the company plans to continue OnePlus operations in China and sell Realme phones abroad in regions such as the Nordic region, where it has proven successful.
