Match Group, the dating app giant that owns Match, Tinder, OKCupid and Hinge, says it has invested $100 million in another mobile service designed to bring people together: a Grindr competitor known as Sniffies.
website There are various images of men in their underwear for sniffies. That tells you everything you need to know about the app, which is a self-proclaimed “cruising” – or hookup – matching service for gay men. The app includes what it calls “a real-time, fully interactive map of nearby cruisers and popular local cruising locations.”
“When I first met the Sniffys team a year ago, it was clear they had a deep understanding of their users and a strong perspective on how its community really connects,” said Spencer Rascoff, CEO of Match Group. a press release monday.
Match says Seattle-based Sniffys has an estimated 3 million monthly active users. The company will continue to operate independently, assisting with the “vision and development” of the Match Group team.
matching group have struggled As Americans have suffered in recent years dating app burnout And he has consistently expressed his desire to meet lovers the old-fashioned way – like running into each other at a bookstore or asking an attractive person for their phone number. In February, Match Group beat its Q4 estimates but reported decline in user growth On flagship apps like Tinder.
