A new alliance has been formed between a Hollywood studio and a tech giant.
Google DeepMind announced on Monday $75 million investment (according to WSJ) At the popular indie film studio A24, known for hits like “Marty Supreme,” “Everything Everywhere All at Once” and the latest blockbuster “Backrooms.” Google is billing the DeepMind investment as a partnership “First of its kind” In this, the two companies will create AI tools for filmmaking, with Google DeepMind receiving “feedback and guidance from leading artists.” A24 has recently worked with big names like Timothée Chalamet and Anne Hathaway on several projects.
“We believe the best way to develop tools that empower artists is to work directly with them,” Demis Hassabis, co-founder and CEO of Google DeepMind, said in a press release. “By collaborating with filmmakers and industry leaders like A24 from the start, we can create new AI features to help artists tell authentic, meaningful stories that help enable their creative vision.”
Although the use of AI in films has sparked controversy in Hollywood, A24 wouldn’t be the first studio to explore integrating AI into the creative process. Netflix It was announced earlier this year that it was shopping Ben Affleck’s company, Interpositive, which creates AI tools for filmmakers. Last year, meanwhile, Amazon’s MGM Studios launched An AI unit focused on developing tools for television and film production.
