As Apple prepares to launch its first smart glasses, the company is also considering how to address consumer privacy concerns. According to Bloomberg’s Mark Gurman.
Gurman reports that Apple has pushed back the launch target from early 2027, with the glasses now scheduled to be unveiled at the Worldwide Developers Conference in June 2027 and will actually be available by the end of the year. That delay allows Apple to work on the product and on privacy-related messaging.
It seems the company has taken note of concerns about Meta’s smart glasses – sometimes condemned as “distorted glasses” – Used to make non-consensual video recordings. This could be a big issue for Apple, which consistently emphasizes privacy in its marketing.
Among other things, Apple will reportedly try to emphasize privacy-friendly features like on-device processing, as well as the absence of facial recognition. The company will likely avoid using customer recordings to train AI models, and Meta is unlikely to follow. Practice of using contractors to review customer footage reported.
