Tech companies are racing to build the infrastructure that can fuel the automation boom. Now, Japanese multinational SoftBank is reportedly planning to create a new company designed to automate the creation of that infrastructure.
SoftBank is setting up a new business called Rose AI, Financial Times Originally reported. According to the Wall Street Journal, Rose would like to make data center construction in the US more “efficient” reports. It will do this by – among other things – deploying autonomous robots to help build server farms.
In an interesting twist, the Journal writes that the group is already preparing Rose for an IPO, and some executives want that to happen by the second half of 2026. According to the FT report, the desired valuation could be $100 billion.
TechCrunch contacted SoftBank for more details.
Other recent ventures have also envisioned using AI and automation to make the industrial sector more efficient. For example, Amazon mogul Jeff Bezos has co-founded a startup Called Project Prometheus it plans to buy firms in key industrial sectors and modernize them using AI.
SoftBank is known for backing some dark horse startups (this one in particular sank). millions of dollars in zoomAn AI-powered pizza delivery startup that shuts down in 2023). The FT notes that some inside SoftBank have expressed skepticism “about the IPO’s valuation and proposed timeline.”
