Apple’s long-awaited Siri revamp could turn the smart assistant into a chatbot similar to ChatGPIT, according to a report From Bloomberg’s Mark Gurman. Their sources say the Siri chatbot, which will be integrated into iOS 27, could be the centerpiece of Apple’s WWDC presentation in June.
The Siri chatbot, internally named “Campos”, will work with both voice and text input. Apple Senior Vice President Craig Federighi stated earlier He did not want Siri to be a chatbot, but rather wanted Apple’s AI options to be “integrated so that it’s at your disposal whenever you need it.” But the game plan appears to have changed amid increasing pressure from the success of other companies’ AI chatbots.
Apple may also realize the potential threat because of OpenAI Planning to enter hardware sectorWhich was led by none other than former Apple design chief Jony Ive.
It’s no secret that Apple is lagging in the AI race. The company delayed its rolloutA more personalized Siri” several times and shopped around for an AI partner last year, testing out the technology of competitors like OpenAI and Anthropic for a potential deal. Ultimately, Apple chose Google’s Gemini as its AI partner, which was confirmed by both the tech giants earlier this month.
