Ford executives are considering killing its flagship electric pickup truck, the F-150 Lightning wall street journal,
The discussion comes in the wake of Ford’s decision to idle F-150 Lightning production at the end of October while it prioritizes hybrid and gas-engine versions of the popular pickup. Aluminum supplier Novelis has been grappling with production problems since a fire broke out at its factory in Oswego, New York, earlier this year.
ford F-150 Lightning introduced in 2021 With a promised base price of $40,000. it started building And selling the truck in 2022 – although the truck’s closure came at a high cost to most customers.
But since it has been one of the best-selling electric trucks in the United States, Ford has struggled to sell More than a few thousand of them per quarterThe market for electric trucks was already tough before Republicans in Congress eliminated federal EV tax credits and the Trump administration axed emissions rules that had encouraged the adoption of electric vehicles.
