Seattle Seahawks Sam Darnold (14) in action, under center vs New England Patriots at Levi’s Stadium in Santa Clara, CA on Feb. 8, 2026. Jamie Schwaberow | Sports Illustrated | Getty Images The Super Bowl is ended last week, but plans for the 2026 NFL season are already in place. In the days leading up…
Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game…
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025. Kyle Grillot | Bloomberg | Getty Images After Anthropic took aim at OpenAI’s ad push in a new Super Bowl campaign on Wednesday, OpenAI CEO Sam Altman shared a…
A detail view of the Super Bowl LX logo on a Santa Clara Valley Transportation Authority (VTA) light rail car on December 29, 2025 in Santa Clara, California. Aaron M. Sprecher | Getty Images Sport | Getty Images A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings…
Pickleball phenom Anna Leigh Waters has signed an apparel and footwear deal with Nike. Courtesy: Nike/Anna Leigh Waters Nike has signed a deal with No. 1-ranked pickleball player Anna Leigh Waters, making her the first pickleball athlete to join Nike’s roster. While the terms of the deal were not disclosed, Waters will represent Nike for…
NBA Commissioner Adam Silver speaks during a news conference following a meeting of the NBA’s board of governors at the Thomas & Mack Center in Las Vegas, July 15, 2025. Chase Stevens | Las Vegas Review-journal | Getty Images The NBA is looking to Europe for its next stage of growth. The league announced on…
There’s a new leader in college sports — the University of Texas at Austin. The school’s athletic program, which tops CNBC’s valuation rankings, is now worth $1.48 billion, 16% more than last year. In fiscal 2024, the program generated aggregate revenue of $332 million, more than any other school and 23% more than in the…
The WNBA Players Association executive director told CNBC she remains “frustrated” by the lack of progress toward a new collective bargaining agreement as the league’s new deadline to reach a deal approaches. “We’re a little frustrated with where we are right now, but we are holding to our principles,” Terri Jackson, executive director of the…
Sports merchandiser Fanatics announced Wednesday it’s launching Fanatics Markets, its own prediction market, in 24 states this week, including California, Texas, Florida and Washington. The platform will allow people to trade on events in sports, finance and culture, according to Fanatics, and will launch in segments across the country over the next several days. The…
Vince Nguyen, a 39-year-old entrepreneur based in Vietnam, spends a few hundreds almost every month traveling to other countries to play pickleball. The sport, which began as a pastime after injuring himself in American football, has since become central to his lifestyle, as he plays it for two to four hours almost daily. Since he…
