Apple CEO Tim Cook held an hour-long all-hand meeting He told the employees that the company needs to win in AIAccording to Mark Gurman of Bloomberg.
The meeting came after an earning call in which Cook told investors and analysts that Apple “significantly” will increase its AI investmentsIt seems that they had a similar message for Apple’s employees, allegedly stating them, “Apple should do so. Apple will do so. It is to grab like us.”
Despite launching various types of AI-operated facilities in the last one year under Apple Intelligence Umbrella, the company’s promised upgrade has been upgraded to its voice assistant Siri Quite delayedAnd Cook admitted that the company had fallen behind its rivals.
He said, “We have rarely lived before.” “There was a PC before Mac; there was a smartphone before the iPhone; there were many tablets before iPad; an MP3 player before the iPod.” But in his saying, it did not stop Apple from invention of the “modern” versions of those products.