In A new regulatory filingNetflix revealed that it $587 million paid in cash For Interpositive, a startup co-founded by actor and director Ben Affleck.
streaming company Acquisition announced in MarchA statement from Affleck said he wanted to “protect the power of human creativity.” According to Affleck, Interpublic’s AI tools help filmmakers improve their footage in post-production, especially when it comes to “real-world production challenges like missing shots, background replacements or incorrect lighting.”
At the time, Netflix announced that the entire Interpositive team would be joining the company, with Affleck joining as a senior advisor, but did not disclose financial terms of the deal. A later report from Bloomberg suggested that a deal could happen. Value up to $600 million.
Netflix said this in its recent earnings report Generative AI is already used in nearly 300 of its titles.
