Disney+ is considering making some of its streaming library available to watch for free, according to a report from business insider.
The report says Disney chief product and technology officer Adam Smith discussed the possibility of offering free-tier content during a town hall on Thursday. It is unknown which shows or movies will be included or when the streaming platform will consider launching the offering.
The rollout of free content will help Disney+ better compete with free services like YouTube and Tubi, which are capturing an increasing share of consumers’ viewing time.
As streaming giants continue to raise pricesConsumers are turning to ad-supported services. According to the data of NielsenFree streaming services represented 18.7% of American television viewing time in April 2026, increasing from 16.8% in April 2025 and 12.7% in April 2024.
By selectively offering free content to consumers, Disney+ could better differentiate itself from its streaming peers like Netflix and Amazon Prime, especially as Apple TV+ and Paramount+ already allow non-subscribers to access some free episodes.
