Streaming commercials may be pretty quiet this week.
A California law banning streaming services from showing ads “faster than the video content” is set to take effect on Wednesday, July 1. (Existing law already imposes similar volume restrictions on broadcast and cable TV commercials.)
Ars Technica Notes Streaming services have not shared additional details about how they plan to comply with the law. Although the volume limits currently only apply to California, it seems likely that any relevant changes will be implemented more broadly, especially in California. uniform bill Set to take effect in Illinois next year.
When? The law was passed in 2025Its sponsor, state Senator Thomas Umberg, said it was inspired by “every tired parent who’s finally put a baby to sleep, but a bombastic streaming ad undid all their hard work.”
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