She saved $24,000 to launch a craft festival in an old Joann store

An old Joann fabric and craft store is getting new life, if only for a weekend: Hundreds of Southern Californians are expected to visit in search of new art, clothes, decor and an afternoon of communal crafting.

That’s the mission behind Lauren Tetef’s Open House Creative Fest, which will run June 27 and 28 from the old Joann location at the Del Amo Fashion Center mall in Torrance, California.

The event is part artisan market, part workshop series where guests can learn new skills directly from the makers behind what they’re buying.

“As an attendee, you get a little taste of what somebody does,” says Tetef, 40, a long-time events producer. “You get to sit down and metaphorically break bread with them, have a conversation with them, get to know them. And by doing that, you’re so much more invested in their business.”

A weekend of shopping and crafting

Saving roughly $24,000 after a layoff

‘It was such a special place to all of us’

When Tetef was scouting for a location, she says a leasing agent at the Del Amo Fashion Center pitched her the old Joann fabric and crafts store space.

In February 2025, the company announced it would close all of its nearly 800 of the fabric and craft stores after it failed to find a buyer to stay in business.

Tetef paid $3,000 in rent, plus a $1,000 security deposit, to rent the Torrance mall space for a month, and got the keys on June 1. Tetef says she’s spent an additional few thousand dollars on expenses like a cleaning crew, a construction crew to work on some of the store fixtures, decor and rugs, vinyl to wrap the store front, a photographer, supplies for the activity garden and more.

The event has seen nearly 500 RSVPs across Eventbrite and Partiful and 70 pre-sale passport purchases, Tetef says, and she’s hopeful weekend foot traffic to the mall could entice other visitors.

The significance that Tetef’s event is posting up in an old Joann store isn’t lost on her.

“It was such a special place to all of us,” Tetef says, “where you would just get your shopping cart and you would wander the aisles and something would spark your imagination,” she says. “If [people] were in a creative roadblock, they could come here and find a solve for it. Everybody has been touched by this space.”

Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors share practical strategies to help you use everyday conversations to gain visibility, build meaningful relationships and accelerate your career growth. Sign up today!

Take control of your money with CNBC Select

CNBC Select is editorially independent and may earn a commission from affiliate partners on links.

Source link

Please follow and like us:
Pin Share

Leave a Reply

Your email address will not be published. Required fields are marked *