You don’t need to be an AI startup to raise. Lucra has $20M to prove it. 

Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder Raises $20M from Cathie Wood’s ARK Invest For an esports gamification loyalty startup without those two letters in the spotlight, we wondered how the conversation even started — especially since ARK had already been burned by a company working in the same space.

In this episode of TechCrunch equity Podcast, Julie Borts sits down with dylan robbinsFounder and CEO of Lucra, a white-label platform that turns friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs.

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