Apple plans to sell its first smart glasses in 2027, with an unveiling possible later this year. According to Bloomberg’s Mark Gurman.
Gurman continues to report on the company’s developments smart glasses strategyBut now he has more details about what they’ll look like — he said Apple is testing four designs, and may eventually launch with some or all of them.
Those designs reportedly include a large rectangular frame, a thin rectangular frame (similar to the glasses worn by CEO Tim Cook), a large oval or circular frame, and a small oval or circular frame. Apple is also considering different colors including black, sea blue and light grey.
In some ways, these specs are a step back from the ambitious plan Apple once had to launch a variety of mixed and augmented reality devices — a plan that was already faltering due to product delays and Vision Pro’s disappointing reception.
These glasses, meanwhile, sound closer to Meta’s Ray-Ban Glasses. They will have no display, but will allow users to take photos and videos (reportedly having an Apple oval camera lens), answer phone calls, play music, and hold conversations The long-promised Siri upgrade.

