Netflix may have paid $600 million for Ben Affleck’s AI startup

Last week, Netflix announced Acquisition of Interpositive, an AI company co-founded by Ben Affleck that helps filmmakers edit footage in post-production.

The deal could be worth up to $600 million, according to bloombergThis is potentially considered one of the streaming giant’s biggest acquisitions to date. The most Netflix has ever paid for a single acquisition $700 million For the Roald Dahl Story Company.

While Netflix has not publicly confirmed details, sources told Bloomberg that while the actual cash payout may be lower, Interpositive’s owners are eligible for additional payments tied to specific performance goals.

Interpositive creates tools that help filmmakers work more efficiently in post production – for example addressing continuity issues or enhancing scenes – but it does not generate new content or use footage without permission.

This acquisition is in line with Netflix’s broader effort to integrate AI into content production. the company has already used generative AI in his original shows and films, including creating a building collapse scene in the Argentinian series “The Eternity”.

Rivals are moving in the same direction. Amazon Building in-house AI teams for film and TV projects disney has entered into an agreement with OpenAI.

Not everyone is on board. Workers in the film industry have raised concerns about potential job losses and whether AI companies are fairly compensating creators for training data.