Mistral AI inks a deal with global consulting giant Accenture

enterprises have Had to struggle to get returns on investment By adopting AI tools. Now, AI companies are trying a new strategy to maintain their technology by partnering with consultants.

On Thursday, French AI research lab Mistral AI and global consulting giant Accenture Announced multi-year partnership. The deal will see both companies work together to develop enterprise technology powered by Mistral’s AI models for customers.

Financial terms and duration of the deal were not disclosed. TechCrunch reached out for more details.

The deal also includes Accenture becoming a Mistral customer and extending its technology to its underlying workforce.

While Mistral is often seen as the smaller European counterpart to giant American AI “startups,” the partnership proves that Mistral can still attract just as big customers, given that OpenAI and Anthropic have recently announced belongs to accentureToo.

The deal comes as AI companies are increasingly partnering with consultants. For example, OpenAI has just announced that “Frontier Alliance” The initiative was signed on Monday with Big Four consulting firms, including Accenture, to help drive its new initiative OpenAI Frontier AI agent governance platform for enterprise customers. Also partnered with Anthropic IBM And Deloitte.

Would partnering with consulting firms be a tactic to drive greater enterprise AI adoption? It’s unclear, but what is clear is that AI companies are definitely trying to figure it out.

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