In the season finale of Build Mode, Isabelle Johansson sits down with Paul Irving, Partner and COO of GTMfund to discuss go-to-market strategies for the AI age. Paul shares specific, actionable advice on how early-stage startups can win even when facing well-funded competitors moving at lightning speed. He also explains why delivery becomes the last remaining problem when technological gains disappear in months rather than years, and why every company needs a unique go-to-market speed tailored to its specific ICP.
They also delve into the power of warm-introduction mapping and building authentic relationships with operators who can open doors. Irving highlights one of the best parts of the startup ecosystem: the altruistic nature of founders and operators who are genuinely willing to help when you approach them with curiosity and authenticity.
key takeaways:
- Why should you focus on one or two GTM channels, not ten?
- How AI Enables Unprecedented Exclusivity in Customer Outreach
- Importance of developing a unique delivery mechanism
- Why you need to put away your sales pitch when meeting a new connection and really present the problem or opportunity you are facing.
Season 2 of Build Mode is launching in mid-February.
Isabelle Johannisson is our host. Build Mode is created and edited by Maggie Nee. Audience development is led by Morgan Little. And special thanks to the Foundry and Cheddar video teams.
