Instagram is testing a new picture-in-picture feature to see the reels, the company confirmed Techcrunch on Tuesday. This feature allows users to see reels in a small, floating window on their screen when browsing other apps to allow users for multitasking.
This feature was first seen by the app researcher Radu OnkeskuUsers who are part of the test will see a pop-up that informs them about the new feature and how to turn it on.
While the picture-in-picture is great for multitasking, it also has the ability to increase retention for long-term videos, especially in the era of Shrinks attracts attentionFor example, if one comes in a long reel, they can play it in the background, while other things such as responding to a lesson or browsing x.
Apps like Tiktok and YouTube have been supported for picture-in-picture for a long time.
In addition to a uniform feature in Instagram, creators may get a better chance to maintain audiences for their long content. And for Instagram, it would mean more time will be spent in its app.
The launch of the test follows the comments made by Instagram Head a few months ago. Adam moseriWho suggested that the facility may come soon. At that time, Moseri said that he would “talk to the team and see if we can understand something” in response to a question: “When will IG Pip (picture in the picture in the picture) like TT and Yett?”
Instagram is testing the facility to start with a small group of users. With any test feature, it is not clear when or if the Instagram is planned to roll it more widely.
