According to ALPHABET, Google’s original company, YouTube has continued to lead in the streaming market, with an increase of 13% year -on -year. Second quarter earning report Released on Wednesday. This increase brings the total advertising revenue of YouTube to $ 9.8 billion, which increases by $ 8.7 billion in the same period last year.
The company exceeded the analyst’s expectations, which estimated YouTube’s Q2 ad revenue, which was around $ 9.6 billion.
Over the years, YouTube television advertisement has been trying to catch a large part of dollars, especially its popularity on TV, accounting for an important part of its audience. A Nielsen’s recent report Indicated that YouTube placed the largest part of watching TV for three consecutive months, representing the total audience to 12.4%, which was spent watching television.
In response to YouTube’s success, rival streaming services, such as HBO Max And Amazon Prime VideoAdvertising has increased its advertising strategies, increasing advertising placements to encourage development. Additionally, Netflix is emerging as a leading contestant for YouTube, especially last week that it announced its intentions to double its advertising revenue within the year during the company’s earnings call last week. Although Netflix has not publicly disclosed its advertising revenue data, an analyst of Madison & Wall Estimate It is about $ 3 billion.
Overall, the alphabet reported strong results, with a total revenue of $ 96.4 billion in the second quarter, represented an increase of 13% year-by-year.
