Walmart and Major League Soccer are teaming up in a multiyear partnership that will see the retailer establish a bigger foothold in the sport and its growing U.S. fanbase. Walmart will invest in MLS and become an official sponsor and partner of the league. Terms and the exact length of the partnership weren’t disclosed. The…
A detail shot of the Lombardi Trophy next to Kansas City Chiefs and Philadelphia Eagles helmets prior to a news conference on February 03, 2025 in New Orleans, Louisiana ahead of the NFL Super Bowl LIX football game between the Philadelphia Eagles and the Kansas City Chiefs. Kevin Sabitus | Getty Images Sport | Getty…
WNBA players sent a message to the league ahead of their All-Star Game in Indianapolis Saturday: “Pay us what you owe us.” All of the players on Team Clark and Team Collier wore shirts with the message as they warmed up in front of a sold-out crowd of over 16,000 attendees and millions more viewers…
U.S. President Donald Trump and FIFA President Gianni Infantino carry the FIFA Club World Cup trophy on stage before presenting it to Chelsea FC at MetLife Stadium on July 13, 2025 in East Rutherford, New Jersey. This is the first time the U.S. has hosted the the FIFA CWC competition, one year before the U.S.,…
Connor Blakley Jams founder Jams The classic peanut butter and jelly sandwich is getting a modern day upgrade and backing from some top athletes. Jams, a new company created by 26-year-old Connor Blakley, launched Monday and hopes to take on Smucker’s Uncrustables as the next locker room and lunch box staple. Like Uncrustables, the sandwiches…
Kansas City Chiefs quarterback Patrick Mahomes has added “coffee entrepreneur” to his already packed resume. The three-time Super Bowl champion has invested in Throne Sport Coffee, adding to the 29-year-old superstar’s portfolio off the field. As his Chiefs and the rest of the NFL gear up for the upcoming season, Mahomes spoke to CNBC about…
Former New York Giants quarterback Eli Manning is no longer interested in buying a minority stake in his old team, telling CNBC Sport Wednesday that he’s been priced out. “Basically, it’s too expensive for me,” Manning told CNBC Sport in an interview. “A 1% stake valued at $10 billion turns into a very big number.”…
Can running shoes be made by a spray gun? That’s the idea behind LightSpray, a new manufacturing technique created by Swiss sneaker company On. “It allows us to produce an upper material in a completely automated way,” said Marc Maurer, On’s former co-CEO who recently left the company. “A traditional product is touched by approximately…
Rank Empire Value Key operator(s) Notable sports properties (*owns 50% or less) 1 Kroenke Sports & Entertainment $21.17B Stanley Kroenke (owner, chairman), Josh Kroenke (vice chairman) NFL’s Los Angeles Rams, NBA’s Denver Nuggets, NHL’s Colorado Avalanche, Premier League’s Arsenal 2 The Jones family $15.53B Jerry Jones (owner, president, general manager of the Dallas Cowboys) NFL’s…
Kobbie Mainoo of Manchester United during the Premier League match between Manchester United FC and Aston Villa FC at Old Trafford on May 25, 2025 in Manchester, England. Alex Livesey | Getty Images The English Premier League is bringing artificial intelligence to the soccer pitch through a new partnership with Microsoft. The five-year agreement will…
