NFL Commissioner Roger Goodell at the CNBC CEO Council in Arizona, May 19, 2025. Chris Coduto | CNBC The NFL and Paramount Skydance‘s renewal talks on a deal to keep the league’s Sunday games on CBS are beginning to take shape, CNBC has learned. NFL and CBS executives are negotiating a price increase, with a…
A general view of the WNBA logo on the court before a WNBA game between the Atlanta Dream and the Connecticut Sun at Mohegan Sun Arena in Uncasville, Connecticut, Sept. 1, 2025. Erica Denhoff | Icon Sportswire | Getty Images The Women’s National Basketball Association and its Players Association are inching closer to a collective…
Buying contracts on prediction markets is just another word for “gambling,” says former Trump White House Chief of Staff Mick Mulvaney, who is leading a coalition that wants state authorities, not a federal commodities agency, to regulate that growing industry. “The simple answer is that it’s gambling. It just is,” Mulvaney told CNBC’s Contessa Brewer,…
Six-time NBA Champion Los Angeles Lakers owner Jeanie Buss said new majority owner Mark Walter’s access to capital will help the team best compete with the NBA’s top franchises — and that her late father, Jerry Buss, would have supported the sale. “What was important to him was that the Lakers stay at the top…
Seattle Seahawks Sam Darnold (14) in action, under center vs New England Patriots at Levi’s Stadium in Santa Clara, CA on Feb. 8, 2026. Jamie Schwaberow | Sports Illustrated | Getty Images The Super Bowl is ended last week, but plans for the 2026 NFL season are already in place. In the days leading up…
Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game…
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025. Kyle Grillot | Bloomberg | Getty Images After Anthropic took aim at OpenAI’s ad push in a new Super Bowl campaign on Wednesday, OpenAI CEO Sam Altman shared a…
A detail view of the Super Bowl LX logo on a Santa Clara Valley Transportation Authority (VTA) light rail car on December 29, 2025 in Santa Clara, California. Aaron M. Sprecher | Getty Images Sport | Getty Images A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings…
Pickleball phenom Anna Leigh Waters has signed an apparel and footwear deal with Nike. Courtesy: Nike/Anna Leigh Waters Nike has signed a deal with No. 1-ranked pickleball player Anna Leigh Waters, making her the first pickleball athlete to join Nike’s roster. While the terms of the deal were not disclosed, Waters will represent Nike for…
NBA Commissioner Adam Silver speaks during a news conference following a meeting of the NBA’s board of governors at the Thomas & Mack Center in Las Vegas, July 15, 2025. Chase Stevens | Las Vegas Review-journal | Getty Images The NBA is looking to Europe for its next stage of growth. The league announced on…
