How brands are cashing in on functional beverages

Starbucks Iced Vanilla Protein Matcha Latte. Starbucks Beverage brands are cashing in on the growing demand for functional drinks among younger, health-conscious consumers by introducing increasingly innovative offerings, including protein-boosted coffees and CBD-infused sodas. The $160 billion global functional drinks market has become an increasingly lucrative category, encompassing multipurpose drinks that claim to promise taste…

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Darden Restaurants (DRI) Q4 2026 earnings

An Olive Garden restaurant in Milpitas, California, US, on Tuesday, Dec. 16, 2025. David Paul Morris | Bloomberg | Getty Images Darden Restaurants on Thursday reported mixed quarterly results as same-store sales growth at the company’s fine-dining restaurants and Olive Garden fell short of expectations. Shares of the company slid more than 1% in premarket…

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Target, Walmart and Amazon losing LGBTQ+ consumer spending

LGBTQ+ consumers are shifting their brand loyalties based on companies’ diversity, equity and inclusion policies, according to new research from the Human Rights Campaign Foundation. The findings released Wednesday found that nearly 72% of LGBTQ+ consumers say they buy fewer products from companies they perceive as “reducing diversity and inclusion commitments.” Nearly 70% also said…

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