Earnings reports show how Big Tech is quietly seeing a digital ad boom

META CEO Mark Zuckerberg (L) and Microsoft CEO Satya Nadella. Getty Images As tech giants increase their already breathtaking spending on artificial intelligence, their respective digital advertising businesses have also gained momentum. Quarterly earnings reports this week from Meta, Amazon, Alphabet and Microsoft all showed healthy revenue on the ads front. The rising online advertising…

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How AI is boosting ad revenue

Mark Zuckerberg, CEO of Meta Platforms Inc., arrives for the Meta Connect event in Menlo Park, California, on Sept. 25, 2024. David Paul Morris | Bloomberg | Getty Images Artificial intelligence has been a shot in the arm for digital advertising. Meta and Alphabet both reported sales and earnings that beat Wall Street’s expectations, but…

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