How brands are cashing in on functional beverages

Starbucks Iced Vanilla Protein Matcha Latte. Starbucks Beverage brands are cashing in on the growing demand for functional drinks among younger, health-conscious consumers by introducing increasingly innovative offerings, including protein-boosted coffees and CBD-infused sodas. The $160 billion global functional drinks market has become an increasingly lucrative category, encompassing multipurpose drinks that claim to promise taste…

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5 fruits I eat every day for a strong immune system

I grew up in Nara, Japan, surrounded by fruit trees, farms, and generous neighbors who would bring us baskets of freshly picked strawberries, watermelons, persimmons, figs, and pretty much anything that was ripe on their farm. Fruit was part of the seasons, traditions, celebrations, and even medicine. As a nutritionist, I still believe that fruit…

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