What’s behind the hype and demand?

This photograph shows displayed collectible cards from the Pokemon Trading Card Game (TCG) at an amateur collector’s appartment in Paris on March 11, 2026. Martin Lelievre | Afp | Getty Images When I was a kid in the late 90s, collecting Pokémon cards was a fun hobby. I’d buy packs, hoping to get the rarest…

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Pokemon card values rise amid Logan Paul Pikachu auction

Pokémon cards aren’t just childhood collectibles anymore. Some owners are increasingly treating the popular 1990s and 2000s trading cards like alternative assets, with some of the rarest cards outperforming traditional benchmarks like the S&P 500 in recent years. During key periods like the pandemic boom and another surge in 2025, trading card indexes tracking Pokémon…

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