Korean beauty products are becoming mainstream in the U.S.
Shoppers during the grand opening of an Olive Young store in Pasadena, California, May 29, 2026. Kyle Grillot | Bloomberg | Getty Images When Olive Young opened its first U.S. outpost in late May, shoppers were already camping out, and the line spanned multiple blocks. On opening weekend, the leading South Korean beauty retailer’s new…
