How brands are cashing in on functional beverages

Starbucks Iced Vanilla Protein Matcha Latte. Starbucks Beverage brands are cashing in on the growing demand for functional drinks among younger, health-conscious consumers by introducing increasingly innovative offerings, including protein-boosted coffees and CBD-infused sodas. The $160 billion global functional drinks market has become an increasingly lucrative category, encompassing multipurpose drinks that claim to promise taste…

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What Gen Z trends say about the economy

Actor Austin Butler attends the 16th Governors Awards at the Ray Dolby Ballroom at Ovation Hollywood in Los Angeles, Nov. 16, 2025. Valerie Macon | AFP | Getty Images With an affordability crisis taking hold, financial stability is in fashion. Whether it’s wearing a quarter-zip sweater or the latest “401(k) mullet” hairstyle, young men, especially,…

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Why young people are ditching social media

A young woman wearing headphones browses vintage vinyl records in a store. Mihailomilovanovic | E+ | Getty Images Account manager Matt Richards, 23, deleted all his social media apps from his phone last year, and was surprised to find that his life changed for the better. Richards had been using a smartphone since he was…

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