Consumers flash holiday warning signs

Shoppers walk through Manhattan on Nov. 7, 2025, in New York City. Spencer Platt | Getty Images High-income consumers are trading down, Gen Z is spending less, and low-income shoppers are still struggling, according to many consumer companies that shared their latest quarterly results in recent weeks. Those trends may not bode well for the…

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Why companies retreat from consumer criticism

An exterior view of a Cracker Barrel Old Country Store in Bloomsburg, Pennsylvania on June 1, 2025. Paul Weaver | SOPA Images | Lightrocket | Getty Images It’s been a busy week for Cracker Barrel Old Country Store‘s marketing team. The restaurant chain announced a rebrand and new logo last week, faced widespread criticism from…

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Abercrombie & Fitch (ANF) Q2 2025 earnings

Abercrombie & Fitch sales growth slowed again in its fiscal second quarter as the apparel company struggles to top the surge it enjoyed last fiscal year. During the quarter, sales at the namesake Abercrombie brand fell 5% while comparable sales dropped 11%.  But the success of the teen-focused Hollister brand helped to salvage the quarter….

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Why brands keep getting ads so wrong

Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…

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Retailers respond to Trump Vietnam trade deal

The retail industry is breathing a sigh of relief after it appeared to avoid the worst case scenario on Vietnam tariffs. But some executives believe the tentative trade deal President Donald Trump announced Wednesday is still bad for business and could have a chilling effect on consumer spending.  “It’s a lot better news than where…

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