A sign hangs in a Gap Outlet store window in Chicago on May 29, 2025. Scott Olson | Getty Images Gap on Thursday announced it is expanding into beauty starting with its Old Navy brand, a strategic shift by the apparel company. Its initial test will feature beauty and personal-care products at 150 Old Navy…
An exterior view of a Cracker Barrel Old Country Store in Bloomsburg, Pennsylvania on June 1, 2025. Paul Weaver | SOPA Images | Lightrocket | Getty Images It’s been a busy week for Cracker Barrel Old Country Store‘s marketing team. The restaurant chain announced a rebrand and new logo last week, faced widespread criticism from…
Abercrombie & Fitch sales growth slowed again in its fiscal second quarter as the apparel company struggles to top the surge it enjoyed last fiscal year. During the quarter, sales at the namesake Abercrombie brand fell 5% while comparable sales dropped 11%. But the success of the teen-focused Hollister brand helped to salvage the quarter….
Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…
The retail industry is breathing a sigh of relief after it appeared to avoid the worst case scenario on Vietnam tariffs. But some executives believe the tentative trade deal President Donald Trump announced Wednesday is still bad for business and could have a chilling effect on consumer spending. “It’s a lot better news than where…
CNBC’s Jim Cramer on Wednesday discussed a couple broad ideas that he thinks are driving market action, saying it’s important to understand trends and impactful current events. “You know why I first got into this whacky business? Stories, stories that’s why,” Cramer said. “Tremendous, intriguing stories, tales that could explain what’s going to happen —…
