China’s emotional economy is on the rise

A giant inflatable Labubu toy floats on the water at Victoria Harbour on October 25, 2025 in Hong Kong, China. Vcg | Visual China Group | Getty Images 28-year-old Rebecca Zhou, born in China’s Sichuan province, owns an assortment of Moomin merchandise — bags, mugs, and figurines featuring the white hippo-looking cartoon character from Finland…

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China’s new plan to get consumers spending again

BEIJING, CHINA – NOVEMBER 6: Women wearing Qing Dynasty-style costumes take photos inside the Forbidden City on November 6, 2025, in Beijing, China. Cheng Xin | Getty Images News As Chinese households remain reluctant to spend on big-ticket goods, Beijing is leaning on a new lever to revive consumption: experiences and everyday services. China’s cabinet…

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