How AI is boosting ad revenue

Mark Zuckerberg, CEO of Meta Platforms Inc., arrives for the Meta Connect event in Menlo Park, California, on Sept. 25, 2024. David Paul Morris | Bloomberg | Getty Images Artificial intelligence has been a shot in the arm for digital advertising. Meta and Alphabet both reported sales and earnings that beat Wall Street’s expectations, but…

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Imposter scams cost older adults $700 million in 2024: FTC

10’000 Hours | Digitalvision | Getty Images Criminals are increasingly pilfering the retirement and other financial accounts of older Americans via so-called “imposter” scams, the Federal Trade Commission reported Thursday. The frauds tend to go like this: Scammers conjure a fake crisis and pose as trustworthy sources — perhaps a representative for a bank or…

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