Why brands keep getting ads so wrong

Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…

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How AI is boosting ad revenue

Mark Zuckerberg, CEO of Meta Platforms Inc., arrives for the Meta Connect event in Menlo Park, California, on Sept. 25, 2024. David Paul Morris | Bloomberg | Getty Images Artificial intelligence has been a shot in the arm for digital advertising. Meta and Alphabet both reported sales and earnings that beat Wall Street’s expectations, but…

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YouTube sees a rise in ad revenue to reach nearly $10B

According to ALPHABET, Google’s original company, YouTube has continued to lead in the streaming market, with an increase of 13% year -on -year. Second quarter earning report Released on Wednesday. This increase brings the total advertising revenue of YouTube to $ 9.8 billion, which increases by $ 8.7 billion in the same period last year….

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