OpenAI to begin testing ads on ChatGPT in the U.S.

OpenAI CEO Sam Altman visits “Making Money With Charles Payne” at Fox Business Network Studios in New York on Dec. 4, 2024. Mike Coppola | Getty Images OpenAI on Friday announced it will begin testing ads within ChatGPT in the coming weeks, a highly anticipated decision that could kickstart a lucrative new revenue stream for…

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Why brands keep getting ads so wrong

Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…

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How AI is boosting ad revenue

Mark Zuckerberg, CEO of Meta Platforms Inc., arrives for the Meta Connect event in Menlo Park, California, on Sept. 25, 2024. David Paul Morris | Bloomberg | Getty Images Artificial intelligence has been a shot in the arm for digital advertising. Meta and Alphabet both reported sales and earnings that beat Wall Street’s expectations, but…

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