Automakers mainly skip 2026 Super Bowl advertising

Volkswagen is one of three automakers expected to advertise during the Super Bowl in 2026. Courtesy VW DETROIT — Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid uncertainty in the U.S. automotive industry involving sales, tariffs and regulations. Carmakers — historically major buyers of ads during the big game…

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What Gen Z trends say about the economy

Actor Austin Butler attends the 16th Governors Awards at the Ray Dolby Ballroom at Ovation Hollywood in Los Angeles, Nov. 16, 2025. Valerie Macon | AFP | Getty Images With an affordability crisis taking hold, financial stability is in fashion. Whether it’s wearing a quarter-zip sweater or the latest “401(k) mullet” hairstyle, young men, especially,…

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