Samuel Boivin | Nurphoto | Getty Images
OpenAI will combine its web browser, ChatGPT app and Codex coding app into a singular desktop super app, CNBC confirmed on Thursday.
Fidji Simo, OpenAI’s CEO of Applications, will oversee the change with assistance from OpenAI President Greg Brockman, according to a spokesperson. The new app aims to help OpenAI streamline the user experience and reduce fragmentation.
“Companies go through phases of exploration and phases of refocus; both are critical,” Simo said in a post on X on Thursday. “But when new bets start to work, like we’re seeing now with Codex, it’s very important to double down on them and avoid distractions. Really glad we’re seizing this moment.”
The Wall Street Journal was first to report the super app.
The effort to unify OpenAI’s products under one application comes after Simo held an all-hands meeting with staffers earlier this month to answer employee questions about the company’s priorities. She said said that the OpenAI is “orienting aggressively” towards high-productivity use cases.
“What really matters for us right now is staying focused and executing extremely well,” Simo said during the meeting, according to a partial transcript reviewed by CNBC.
OpenAI rocketed into the mainstream following the launch of its ChatGPT chatbot in 2022, and it has since ballooned into one of the fastest-growing commercial entities on the planet. The company released a flurry of new products and experiences in recent months, including its Codex app and its browser, as it races to keep an edge over rivals like Google and Anthropic.
The startup hired Simo, the former Instacart CEO, to lead its applications business in May. She has been emphasizing product focus and discipline within OpenAI as the company gears up for a potential IPO, which could happen as soon as this year.
WATCH: OpenAI renews focus on enterprise in all-hands meeting amid IPO push
