Sao Paulo – Scene of late Wednesday night, Cenus city chief‘Sao Paulo’s arrival at the International Airport was reminiscent of the rock star on a world tour.
Hundreds of fans from Brazil and all over South America – many of whom had never seen the NFL game in the individual – arrived a few hours before walking through the terminal to congratulate and touch the heads to many members of their favorite team. Big crowd happy, recorded videos and chant the last names of quarterbacks Patrica mahms And tight end Travis cailsMany shouted when Kels surprised a group of women by high-eating each of them. He even welcomed warmly.
One of the first people of the aircraft, Chief Coach Andy Reid, how many children wore red, white and yellow major jersey, were mesmerized by this. Many fans gave similar indications to star players and miscreants: “[Isiah] Pachko Note me, please, “” Travis, I have been a fan for 10 years, “and” welcome our favorite crook, ” Ashton Gilote“This was a scene that the franchise was expecting to be witness when NFL had yet determined the heads to play in another international game, their fourth in 11 years, this time against Friday on Friday against Friday. Los angeles chargers (8 o’clock ET, YouTube) For the season opener of both teams.
“It was amazing to get off the aircraft yesterday,” Mahums said on Thursday after the team’s quick walk-throat. , [fans] Were loudly. We descended late, so it is really good to see that the heads are known here in Brazil and well known.
“We want to take American football around the world. I am super excited to get out of there and play in front of fans. It’s going to be a great atmosphere.”
Since 2015, when they defeated Detroit Lions In London, major loves playing abroad. They see it as an opportunity to display their winning style as fans in the world. The success of the heads, Foreign (3–0) asked the club owner Clarke Hunt to express at the end of March that his wish is to play an international game for his team every year, whether a domestic team as a domestic team-they are giving a less game at the Earohed Stadium-or the team. And Friday’s game-one stand-alone matchup, and the only, globally broadcast-a goal for a franchise presents the latest opportunity to pursue a goal that has won three super bowles since the 2019 season and has participated in five of the last six.
Hunt said at an Chief event on Thursday night, “We are very transparent in the desire to become the world team.” “A large part of it is increasing the Chief Kingdom worldwide. We have made a lot of progress in Western Europe in the last decade and now we are to enter South America’s most important country in South America.”
Through the previous season, major NFL’s top TV draws and the league’s most watched team became. By thanksgiving, four of the five most viewed games of the franchise league were among the four. Later, League also selected the heads for the stand-alone game for Amazon’s Black Friday game (a win on a win Las vegas reders) And one of Netflix’s Christmas game (on one win Pittsburg steelersWin of chiefs against Houston Texas In January, the AFC Divisional Round produced a record viewership for ESPN; 32.7 million audiences made it the most seen NFL game in the history of the network.
Speaking to local fans on Thursday night at the Chiefs event, NFL Commissioner Roger Goodll shared two reasons that the team was selected to face the chargers at the Corinthians Arena: Hunt passion is to share the game worldwide, and the lead winners.
“He understands like his father [team founder Lamar Hunt] Goodll said, “The importance of doing what is right for sports and NFL – and it picks up all boats,” Goodll said. “Why their success is, I think, they have a lot of fans around the world. People watch super bowls and they look at the heads in the super bowl and dominate the playoffs.
“This is really something that appreciates our fans. There is a team that wants to come, and we can show our best teams, it’s a great thing for us.”
over the past Decade, Chief Brands – and recognition of its star players, such as Mahomes, Cels and Pass Rashar Chris Jones – There is a rapid increase in foreign countries. The heads are depicted in a hallmark film, they have the greatest following of NFL on Tikokok (5.2 million), and the history of the team and its 2024 season were titled “The Kingdom” in the six-part ESPN documentary series.
“NFL track [every team’s] Fan Base, “Mark Donovan, president of the chief team, said in late July.” You can imagine in 2009 and 2010, we were moving a long way to get into the top 10.
“Our fans are great, you have a small market challenge, the challenge of not really successful in this field. We are able to do abhinav-wise, marketing-wise, films away from the region. Movies. Such things have made a very big fan basis. The good thing for us is that our strategy is that we are a fans base worldwide.”
A part of such growth is that after Friday’s play, the chiefs would have played a game in London (2015), Mexico City (2019), Frankfurt, Germany (2023) and Sao Paulo, which became the first NFL team to play a regular season game in four different countries.
“We know it is going to be wild,” Reid said about the anticipated atmosphere of the game. “We all appreciate interest. It is very exciting to be able to come here and is an opportunity to play in this game.
“We feel a privilege [NFL] Type ambassadors. We know [American football] It is growing here. We respect football. Both can be present at the same time and can get a lot of success in it. ,
The belief can be detected from Taylor Swift, which, according to the team president Mark Donovan, makes an appearance at the Corinthians Arena on Friday night.
“He is an authentic member of the Chief Kingdom,” Donovan said last month. “I have a plan to be from initial information [at Chiefs games] Too much. This is an incredible opportunity for us, but we try to see it because he is a member of our family, so we try to behave in that way. ,
Travis Cels: Um Fofo 🥰🇧🇷@Nfl , , pic.twitter.com/218fdmbnxl
– NFL Brasil (@nflbrasil) September 4, 2025
One of the most memorable moments of Thursday’s news conference was a reporter to tell Kellas that he is the most famous player of NFL. A few minutes later, Kels shared its perspective – their relationship with the pop megastar has raised the most of their fame.
“I got another ring from it,” a smiling Kellas said, referring to his recent engagement with Swift. “Ever since I have been dating Taylor, life has been fun, it’s exciting. Obviously, too much eyes – and I accept it. I am living life, living on a high.”
With a win on chargers, the major will match Minnesota Vikings For the most international victory (four) without any loss. And they are hoping to win new fans across Brazil and all over South America in this process.
“It’s an exciting time,” Kails said smiling. “You get to hang out with all the people and this is something we all will remember.”
Given the 12 -hour flight of the team formed for Brazil, it has “a unique and a different experience. But at the same time, it’s something that we are doing here, if we are doing here, if we can come out with a victory.”
Consider the chief Their AFC West Division will have a right pair on rival, which they have made their team and brand to the market for fans of Brazil – fans hope that they hope that Reed, Mahums, Kails and Jones will be rooted for the team even after retiring.
Prior to Friday’s game, the heads released several videos on their social media accounts, showing how many fans in Brazil have seen their previous games, such as previous super bowles. At the Chiefs event on Thursday night, the team performed photos and artifacts to further familiarize fans with the history of the team’s leading players and franchisees. Even Goodll and Hunt, as a thanks, served as bartenders for 45 minutes, pouring local beer for fans, taking photos and interacting with them about NFL.
“Exposure, from our perspective, I think more fans can now enjoy it,” said Goodll.
Due to his familiarity of traveling abroad, the heads had a routine before the matchup with the Chargers. Like their previous international visits, Reid and their players passed through their general practice program on Sunday, Monday and Tuesday in their charter for Sau Paulo on-field on Sunday, Monday and Tuesday morning.
Once in Brazil, the heads placed their walk in less than 45 minutes at the Sao Paulo Athletic Club on Thursday morning.
“For me, I’m almost habit, I am traveling beyond Greece because I was a child,” the defensive end George carlaftisWhich grew up in Athens by class VIII. “As an international man, I am for more international sports. This is the next step to grow the game.”
With such a mild exercise load, most of the heads on Thursday were to show the team’s personality to the new audience.
Within a few minutes of its news conference together, Kails imprinted a joke at the expense of Mahors by imprinting the sound of quarterbacks, which looks similar to the carmit of the frog of MEIPEPES.
Travis called him out after leaving the impression of Mahum
KCVSLAC- Friday 8PM ET on YouTube pic.twitter.com/eh5EPDOWFD
– NFL (@NFL) September 4, 2025
Jones crashed the news conference by walking on stage with a camera from a videographer of the team to capture the initial reactions of his team partner. When it was a turn to chat with reporters of Jones, he shared that he met Brazil’s President Luiz Enecio Lula Da Silva – just known as “Lula” in Brazil – and guaranteed that he would return to Sao Paulo.
On Friday night, the chief plans to demonstrate a joyful sports style – a lot of deep passes from a mahums and kellas, a lot of deep passes from Mahums, Doodle and Chemistry, speed from receiver. Zevier worthy And Pacheko, austerity from Jones and strategic blitz from prolonged defensive coordinator Steve Spagonuolo.
“You are coming here to play football, a game,” said. “We are going to play in front of a great fan base, and we’re playing against one of our divisional opponents. It will be a great test for us.
“But if you are going here, you can try to win.”
