Backed by Peter Thiel and Donald Trump Jr.’s 1789 Capital, Enhanced Games aims to disrupt the Olympics with a competition that allows athletes to dope. Launching in Las Vegas in May 2026, the games promise a $1 million reward for breaking world records and rely on a business model reminiscent of Red Bull, which uses the spectacle as marketing for future enhancement products.
today on techcrunch equity Podcast, spoke to Rebecca Bellan Aaron D’SouzaCo-Founder and President of Enhanced Games about the business of enhancements, what it means to build in the longevity space, and who can do it.
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