OpenStore demise endgame for once-booming ecommerce aggregator market
When venture capitalist Keith Rabois got into e-commerce, he couldn’t stop buying brands. Now, everything must go. OpenStore, co-founded by Rabois in 2021, is shutting down nearly all of the 40-plus Shopify stores it acquired, and it’s in the process of liquidating any remaining inventory by offering steep discounts to move merchandise. Earlier this week,…
