Starbucks expands test of coconut water beverages

Starbucks’ Coco Matcha and Coco Cold Brew drinks. Courtesy: Starbucks Starbucks will expand its test of coconut water beverages to hundreds of more stores, as it leans further into health and wellness. Starting Thursday, the coffee giant will test its Coco Matcha and Coco Cold Brew drinks in more than 400 stores across major cities…

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Is it here to stay or just a fad?

Bubble tea may have started as a playful drink, but it has grown into an industry worth billions.  The global bubble tea market size will grow from $2.83 billion in 2025 to $4.78 billion by 2032, according to a report from Fortune Business Insights. This year, three Chinese bubble tea chains — Mixue Group, Guming…

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Brian Niccol turnaround taking hold

Customers enter a Starbucks coffee shop in New York, US, on Monday, July 28, 2025. Victor J. Blue | Bloomberg | Getty Images Wall Street is seeing early signs that Starbucks‘ turnaround is taking hold, despite a quarterly earnings miss and another quarter of shrinking same-store sales. “The focus for Starbucks’ third fiscal quarter was…

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Starbucks (SBUX) Q3 2025 earnings

Starbucks on Tuesday reported its sixth straight quarter of same-store sales declines as the company implements a turnaround strategy. CEO Brian Niccol said in a statement that the company’s comeback is ahead of schedule, based on his past experience, which includes turning around Chipotle Mexican Grill after a series of food-safety scandals. “While our financial…

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