How soap opera-TikTok hybrids became a billion-dollar business
Over the past few years, a new category of mobile apps has quietly emerged billion dollar business. They’re called “micro dramas” – short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, with secret billionaire romances, disapproving werewolf mother-in-laws and cliffhangers engineered to keep users engaged. Leading app…