Why brands keep getting ads so wrong

Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advert from Swiss watchmaker Swatch sparked…

Read More

Luxury shopper recovery faces four key headwinds

The 19-story façade of the Louis Vuitton luxury store stands wrapped in a design reminiscent of their monogrammed trunks in Manhattan, New York City. Spencer Platt | Getty Images News | Getty Images High-end spenders are painting a mixed picture when it comes to the luxury market’s long-awaited recovery, with softer sales still weighing on…

Read More