Why superior speed isn’t selling EVs

Electric vehicles have quicker acceleration than gas cars, and the fastest ones can now reach the highest top speeds in the world. That helped make Tesla one of the strongest brands in the automotive world, and prove EVs were more than golf carts. But sales data and insiders — and even fans — say it…

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Why the rich are propping up car sales

Car prices are still hovering near all-time highs, but one of the main reasons is that automakers are stacking their lineups with high-end vehicles. As of August, the share of new cars sold over $50,000 was almost double what it was in 2019, according to Cox Automotive. There were about 33 models for sale with a…

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How On creates its spray-on running shoes

Can running shoes be made by a spray gun? That’s the idea behind LightSpray, a new manufacturing technique created by Swiss sneaker company On.  “It allows us to produce an upper material in a completely automated way,” said Marc Maurer, On’s former co-CEO who recently left the company. “A traditional product is touched by approximately…

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