Italy investigates Sephora, Benefit over skincare marketing to kids
A view of a Sephora beauty product store on May 30, 2025 in Sherman Oaks, California. Justin Sullivan | Getty Images Italian regulators are looking to clamp down on the tween skincare obsession and are investigating the LVMH-owned cosmetic brands Sephora and Benefit over an “insidious” marketing campaign to children. The Italian Competition Authority (AGCM)…
