
How E.l.f pulled off its $1 billion Rhode deal
In its first fiscal quarter since President Donald Trump’s tariffs were announced, cosmetics company E.l.f. Beauty reported a 30% decline in net income, causing its shares to fall nearly 11% the day after its earnings report. E.l.f. is sourcing 75% of its products from China. Yet the company’s CEO, Tarang Amin, said he’s focused on E.l.f.’s…